In today's fast-paced professional environment, having an up-to-date corporate headshot is crucial. Whether you’re a small business owner, a freelancer, or part of a large corporate team, your headshot is often the first impression potential clients or employers have of you - so really, you want to make sure it’s a goodie! Here’s why it’s time to update your corporate headshots (and not that I’m a little bit biased, but why Mel Waite Photography is the best choice f
The importance of having an up to date corporate headshot
Ultimately, it comes down to making sure your headshot reflects your current self, and presents you in the right light. An outdated headshot can be misleading and unprofessional - even if you mean well and choose an old corporate photo, you want to be genuine, and it’s essential to ensure that your headshot reflects your current appearance and style. It shows people - whether it’s potential clients, interviewers or colleagues - that you are engaged and up-to-date in your professional life.
A few things to keep in mind when choosing (or planning!) your corporate headshot:
Brand consistency
Your corporate headshot should align with your personal or company brand. As your brand evolves, so should your headshot. This consistency helps in creating a recognisable and trustworthy image. There are a few ways to ensure your headshot is on-brand - which includes incorporating brand elements or pops of your brand colour palette, following any brand guidelines, and really thinking hard about how you want people to perceive you. Are you friendly and approachable? Or more serious and professional?
Professionalism
And on that note - a high-quality, professional headshot conveys competence and confidence. It can make a significant difference in how you are perceived by potential clients, partners, and employers. You want to ensure that every part of your photo conveys professionalism - including your choice in outfit and your friendly smile.
Professional doesn’t mean boring! If it makes sense for your business and brand, have a bit of fun with your headshots and get creative with poses and styling. It’s all about what represents you, your brand and your personality the best.
Location
Trying to decide where to have your photos taken? There are a few options - and one of my faves is my studio! If you’re looking for a comfortable environment, my studio is designed to make you feel relaxed and at ease. I know that being in front of a camera can be daunting, so I strive to create a welcoming and comfortable atmosphere - including coffee on tap and a large mirror for you to ensure you’re picture-perfect.
For large teams or corporate clients who prefer the convenience of an on-location shoot, I also offer a seamless and professional service that brings the studio experience to your office - whether you want to include elements of your office in the background, or you want a clean white backdrop, I can do both. I come to you, minimising downtime and disruptions to your workday. This is especially beneficial for large teams who need new headshots but have tight schedules.
With either option, we can ensure that all headshots have a consistent look and feel, which is important for maintaining a cohesive company image.
How to prepare for your corporate headshots
All booked in and ready to go? Awesome! Here are a few tips for making sure you’re prepped and ready for your photoshoot:
1. Choose simple outfits: Select clothing that fits your brand’s colour palette and reflects your professional image. Solid colours work best, and it’s best to avoid busy patterns that can be distracting.
2. Clean and tidy: Ensure your clothes are clean, tidy, and ironed. Wrinkled or dirty clothes can detract from the overall quality of your headshot.
3. Your presentation: Think about how you want to present yourself. Are you going for a formal, authoritative look, or something more approachable and friendly? Your expression, posture, and attire should all work together to convey the right message.
Updating your corporate headshots is an investment in your professional image. Get that LinkedIn profile fresh and updated, and get your website photos or company headshot replaced with photos that really represent who you are.
